Ignorantium » Alerian http://ignorantium.com More reactive than flourine. Funnier than boron. Thu, 02 Sep 2010 21:44:12 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Super Bowl Bonus Post: Brand Bowl vs. Buzz Bowl http://ignorantium.com/2010/02/07/super-bowl-bonus-post-brand-bowl-vs-buzz-bowl/?source=rss http://ignorantium.com/2010/02/07/super-bowl-bonus-post-brand-bowl-vs-buzz-bowl/#comments Sun, 07 Feb 2010 16:36:48 +0000 James http://ignorantium.com/?p=1230 My earlier post about social media monitoring tools had been in the works for a couple of days, but in writing it I came across the efforts by Radian6 and Alterian to leverage the buzz about Super Bowl ads to showcase their social media listening tools. Both companies are going to track social media buzz about products and brands advertising during the Super Bowl using their social media monitoring tools in real time. Radian6 is launching their inaugural “Brand Bowl” while Alterian has the “Buzz Bowl.” I have links to both sites below. I’ve spent a lot of time evaluating the various social media monitoring tools, and both Radian6 and Alterian have terrific products. As I said in my earlier post, the faster brands and agencies can bring these tools to bear on social media marketing the better. I will be watching both sites throughout the Super Bowl and will be very interested to see how their results compare.

Radian6 Brand Bowl: Go here. I’m not as clear what this one will look like in real time, but their site looks great.

Alterian SM2 Buzz Bowl. Go here. Their chart looks great. I’m looking forward to seeing how it performs in real time.

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