James Wester is a marketing consultant, technology blogger and writer with over 15 years of experience in the technology sector. He has a BA in English from Drury University and an MS in IT Management from the University of Virginia. During his career he has had the great good fortune to work with some of the brightest and most creative people around. He has created, managed and measured just about every type of marketing program there is and has an opinion on every one of them. (He is only too happy to share those opinions.)

James currently resides in the Dallas area with his wife and two daughters where he is the principal behind Echo Marketing Consulting, a boutique marketing strategy company focused on working with organizations with limited or constrained resources such as start-ups and companies facing restructuring. Echo Marketing is set to launch two new social media start-ups: MemeSpike.com and SpleenJuice.com.

James also finds writing about himself in the third person to be extremely awkward and affected. If you want to see his LinkedIn profile, go here.

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