More reactive than flourine. Funnier than boron.
It’s not altruism, Mr. Tech Writer; it’s business.
Categories: Google+ Posts

I once wrote that if I ever start writing about technology in terms of “magic” and “wonder” to take my computer away from. I also hope I don’t ever write a sentence like this: “I’m proud of Apple for taking that position.”

I can’t be proud of a company. I can be proud of the individual behaviors of people within a company, but “Apple” didn’t take a noble position. A group of people working there, with a financial stake in a brand of products called “Apple,” did. (And I am willing to bet there are as many people within that organization who were against issuing an apology.) If the group of people within Apple took a position, they did it for the financial health of the company that pays them, not nobility.

That’s not to say it’s a bad decision; it’s not. It’s good they realize their own financial gain is tied to producing good products. And Apple employees should be rightfully proud of the fact that they’re known for good product every time they cash their paychecks. But Apple employees are not martyrs throwing themselves on their well-designed and well-integrated iSwords. They’re just covering their iAsses.

Anyway, I’m sure the writer means well, and I actually think Tim Cook’s apology was an interesting thing for Apple to do. But handling a corporate screw-up well is not a net gain over not having the screw-up at all.

And no, every move by Google ( or any other company) is not calculated, especially to the point that they’re assuming a competitor’s screw up. That’s just not the way things work at Google or anywhere else. Because if they did, I’d still be using Google Buzz.

Embedded Link

Well Played On Maps, Apple. Your Move, Google. | TechCrunch
This crazy game of poker continues between Apple and Google in what has been dubbed by some people as #mapsgate. Today, Apple CEO Tim Cook stepped out and apologized for the poor experience that its 1…


1 Comment to “It’s not altruism, Mr. Tech Writer; it’s business.”

  1. Asking the folks at TechCrunch to write logically may be asking a bit much.

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