Comments on: You’re wrong about Old Spice http://ignorantium.com/2010/07/23/youre-wrong-about-old-spice/?source=rss More reactive than flourine. Funnier than boron. Fri, 12 Aug 2011 20:41:56 +0000 hourly 1 http://wordpress.org/?v=3.2 By: James http://ignorantium.com/2010/07/23/youre-wrong-about-old-spice/comment-page-1/#comment-467 James Tue, 27 Jul 2010 15:41:03 +0000 http://ignorantium.com/?p=1339#comment-467 Thanks for the feedback, Elyse. I'm still amazed at how many people are jumping on this campaign without asking themselves the simple question: "Do I know more that P&G does about sales, plans, etc?" As I said in my later post, I wonder if some aren't actually hoping for it to fail as it proves that a lot of the social media 'conventional wisdom' is simply wrong. Thanks for the feedback, Elyse. I’m still amazed at how many people are jumping on this campaign without asking themselves the simple question: “Do I know more that P&G does about sales, plans, etc?” As I said in my later post, I wonder if some aren’t actually hoping for it to fail as it proves that a lot of the social media ‘conventional wisdom’ is simply wrong.

]]> By: Elyse_D http://ignorantium.com/2010/07/23/youre-wrong-about-old-spice/comment-page-1/#comment-459 Elyse_D Fri, 23 Jul 2010 18:46:48 +0000 http://ignorantium.com/?p=1339#comment-459 Totally agree with you. It's still too soon to tell and the numbers being thrown around at this point are premature in my opinion. Like you said, not everyone ran out of bodywash or deodorant at the exact time the campaign started. These articles were written with partial data. I think we need to wait and see the outcome. I have to think that part of the goal of the campaign was to increase brand awareness within a younger demographic and change the brand image from "your Dad's brand" - a goal that P&G has been working on for awhile now. Totally agree with you. It’s still too soon to tell and the numbers being thrown around at this point are premature in my opinion. Like you said, not everyone ran out of bodywash or deodorant at the exact time the campaign started. These articles were written with partial data. I think we need to wait and see the outcome.

I have to think that part of the goal of the campaign was to increase brand awareness within a younger demographic and change the brand image from “your Dad’s brand” – a goal that P&G has been working on for awhile now.

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